Bricks matter : the role of supply chains in building market-driven differentiation
Lora M. Cecere, Charles W. Chase Jr
Get proven guidance to build a market-driven supply chain management system
Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.
- Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks
- Includes business cases illustrating the market-driven approach
- Reveals how businesses can identify market risks and translate these into supply-side tactics
As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.
Категорії:
Рік:
2012
Видання:
1
Видавництво:
Wiley
Мова:
english
Сторінки:
320
ISBN 10:
1118282949
ISBN 13:
9781118282946
Серії:
Wiley & SAS business series
Файл:
PDF, 4.35 MB
IPFS:
,
english, 2012